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10 Commandments of Domain Name Value
by Jason Odom
10 Commandments of Domain Name Value
Domain Name 10 Commandments - BEFORE you choose or buy a domain name; understand the ten issues involved in choosing the right domain name the first time. First, the list that we work from when conducting a custom Domain Name Analysis (DNA). Then the explanations of each commandment follow.
TEN COMMANDMENTS OF INTERNET DOMAIN NAME VALUE :
1 - The Domain name shall have Development Value
2 - The Domain name shall have .Dot value
3 - The Domain name shall have Brand Recognition
4 - The Domain name shall be Search Engine Friendly
5 - The Domain name shall be Linguistically Viable
6 - The Domain name shall have Traffic or Revenue
7 - The Domain name shall have Industry Strength
8 - The Domain name shall have Sales Value History
9 - The Domain name shall have Intrinsic Value
10 - The Domain name shall have Market Potential
1 - Development Value
A names base line value is based on the ability to use it. One of the primary issues we address in our DNA (Domain Name Analysis) is - Can this name be built into an instantly recognizable site whose name becomes synonymous with its content?
2 - .Dot Value
Dot.com's are, and probably always will be, more valuable than any other .dot designation. Even Dot.net's, and Dot.org's are by their very nature worth less on the open market. There are many reasons for this. One reason involves search engine rankings. Other issues pertain to the consumers hard to break habits. Note that .com is the internationally recognized extension for serious Internet business sites.
3 - Brand Recognition
Simple, familiar words work better than complicated, hard-to-spell ones. Short, catchy names in attractive industry segments are also very valuable. Kleenex is an example of brand recognition in the brick and mortar world. The brand name Kleenex was originally associated with facial tissue made BY KLEENEX ONLY. Because of powerful brand recognition however the name Kleenex came to literally equal ANY brand of facial tissue. "Will you hand me a Kleenex please". This is one of the areas where we rely heavily on our point of contact research and specialists experience with domain names. It is an area we do not analyze via computer algorithm. Rarely will any name receive an excellent valuation under this commandment unless it meets the above criteria AND carries the .Dot com extension.
For explanations of the rest of the Commandments 4 - 10, visit http://extraordinaryartist.com/domain-name.htm It's FREE and will ensure you don't make a mistake right up front when trying to establish a viable Internet Business.
About the Author
14 year veteran web developer, specializing in graphic design, copy writing, and search engine optimization
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10 Sensible Steps to Take When Choosing Your Domain Name
by Emma Kalson
10 Sensible Steps to Take When Choosing Your Domain Name
With such a huge growth in the number of websites and the resulting difficulty in finding an available domain name, it is tempting to grab the first one that sounds like it might do the trick. However, a small amount of homework will pay big dividends – follow the ten steps below to obtain the optimal domain:
1. AVAILABILITY
If it’s not available you can’t have it – simple!
2. COPYRIGHT
Ensure that you do not breach copyright or infringe trademarks with your choice of domain.
3. EXTENSIONS
It’s widely acknowledged that the best TLD (top level domain) is .com. However, in the UK, web users are more than used to .co.uk so this is equally acceptable for UK websites. If .com isn’t available and you use .net instead (for example), check that .com isn’t either a competitor or that the .com site content is acceptable! Always try to get the .com, your country TLD or .net in that order. Web users are still not used to .biz or .info.
4. BE GREEDY!
If more than one TLD variant is available, buy as many as you can afford and set them all to point to your website. This is a form of brand protection and prevents unscrupulous competitors trying to cash in on your hard-earned web traffic.
5. BE MEMORABLE
Make sure that potential web users will remember your domain name and that they can spell it properly.
6. BE PRONOUNCABLE
Try telling people your web address over the phone – can they understand what you tell them? Or do they give up and try someone else’s website.
7. BE DESCRIPTIVE
If you are a new business, very few people will remember or search for your domain name if it is your company name. Try choosing a domain name that is descriptive of your products instead e.g. cheap<>.com. Try testing it with a hyphen as well as using just one word.
8. OFFLINE MARKETING
Use your domain name in your offline marketing literature and ensure that it is as visible as possible. However, if your domain name consists of more than one word, that isn’t hyphenated, try using capital letters e.g. which is easier to read – littlefishwebdesign.com or LittleFishWebDesign.com? Domain names are not case sensitive so your clients will find your site whichever version they use.
9. BUY YOUR DOMAIN FOR LONGER
Search engines are now looking at less obvious information such as how long you have bought your domain name for. Domain names owned for less than two years are though to be penalised, so buy your domain for as long as possible.
10. OWN YOUR DOMAIN NAME
If you use a web designer or third party for your domain names, ensure they are registered in your name and that you have a signed agreement with the company that they will release all the details (including password) to you, quibble free, if you choose to move to another design or hosting company.
About the Author
Emma Kalson has been designing websites for about 10 years. She doesn’t believe in unnecessary bells and whistles on websites and wants to help remove some of the myths surrounding website design and search engine activity.
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